News release: Creating a win:win dialogue between NHS and industry to support the spread and scale of innovation

Monday, December 07, 2020 |

London, 4 December 2020:- A revolutionary new way for healthcare businesses to tap into the pockets of excellence in NHS staff delivery launches today. Just eight months after was made available to NHS staff, sponsored impact stories are now published. These ‘impact stories’, told by NHS staff members, are practical accounts of how to introduce technology into a local system or how to redesign a pathway or service. Industry and NHS collaboration projects are unpacked, supporting the dissemination of the lessons learnt to NHS stakeholders in other localities. is working with multiple med tech and pharma companies, including Concentric Health, Sky Medical Technology and Boehringer Ingelheim, who have already bought into the concept of BOB. Each impact story is a practical guide of the planning, implementation, and embedding of a change and also covers outputs and outcomes. The NHS author tells their account, including how they mobilised their colleagues, and can share useful supporting documents that will help an ‘adopter’ move faster to deliver change.

Neil Crump, co-founder, said: “NHS staff interaction has permanently changed, prompted by COVID-19 and the shift to digital interaction. We offer the healthcare industry a new channel to profile their innovations and active contribution to the system. We provide them with a meaningful and measurable return on investment”.

Marc Southern, co-founder, said: “Our sponsored offering helps support both the embedding and adoption of innovation in the NHS while reducing the burden on the staff introducing them. NHS staff typically set off with a blank page. A BOB impact story means that they no longer have to reinvent the wheel, they can learn from staff elsewhere who have successfully implemented a change to a high standard. Replicating best practice is now made easy”.

The first of two sponsored stories on the platform is from Austin Gibbs, Lab Director, The Allan Lab, Jersey General Hospital, whose story tells of how he and his team introduced the Concentric digital patient consent tool for elective surgery. The second sponsored story is from Dr Indira Natarajan, Consultant Stroke Physician and Clinical Director Neurosciences, Royal Stoke University Hospital, who details how he and his team implemented Sky Medical Technology’s geko™ device for the prevention of post-stroke venous thromboembolism. 

Both impact stories, as with all content on BOB, are written by the person that led the change and are accessible to NHS staff, Academic Health and Science Networks (AHSNs) and other verified and approved non-commercial organisations serving the NHS.

Dafydd Loughran, CEO, Concentric Health commented; “I'm delighted to see this impact story published today, and am grateful to the team for their professionalism throughout the process - working with the fabulous team of clinicians at Jersey to capture the subtleties of the lessons learnt on both sides."

NHS supplier revenues enable the platform to be entirely free for NHS organisations and individual staff to write, read and share stories of general improvement and making change happen in the NHS.

The launch of the sponsored offering coincides with Europe’s largest health and tech festival GIANT 2020. The virtual event brings together innovators from healthcare providers, healthcare professionals, start-ups and global health businesses. BOB’s programme titled ‘NHS spread and scale: from one to many', unites cross-industry experts to discuss how innovation adoption can be further accelerated across the health system to bring maximum benefit to patients and value to the NHS.

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Chloé Fox
Client Services Director
07547 685 039

Launched in Spring 2020, brings forward a new way of sharing learning across the NHS. Its launch follows four years of research and development all conducted in collaboration with NHS staff for NHS. On BOB, NHS staff of any band, role or department now have a voice to support to share ideas, big or small, that accelerate learning and drive efficiency across the healthcare system. For more information, visit

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